Organique

Brand Refresh & Packaging Design - 2025

Cairo, EGYPT

Organique is a premium extra virgin olive oil brand rooted in purity, craftsmanship, and natural heritage. This brand refresh redefines its identity through a contemporary lens — reflecting its artisanal values, Egyptian origin, and commitment to quality. The goal was to create a timeless and elegant visual system that speaks to both tradition and modern sensibility.

The Challenge

The original identity lacked distinction and emotional resonance. While the product was exceptional in quality, the brand visuals didn’t capture its organic essence or artisanal value. The challenge was to elevate the identity without losing its authenticity — bridging heritage with premium aesthetics in a way that felt honest and refined.

The Concept

The rebranding draws inspiration from the olive tree itself — a symbol of life, peace, and endurance. With soft natural curves, earth-toned colors, and a refined typographic voice, the identity system embraces slowness, ritual, and purity. Every visual decision reflects the brand’s purpose: to offer more than oil — to offer a sensory experience rooted in nature.

Logo Evolution

The updated logo introduces a clean, modern serif with organic proportions. The icon — a stylized “O” shaped like an olive with a central seed and a gentle drop — creates a strong, memorable mark that encapsulates the product’s origin. Compared to the heavier original, the new design feels more fluid, sophisticated, and premium.

Typography System

Typography plays a central role in shaping the new voice of Organique. The chosen serif font features high contrast, flowing strokes, and open counters, evoking elegance and craftsmanship. It’s paired with a soft sans-serif for body copy to ensure clarity, balance, and digital adaptability.

Color Palette

The color system is inspired by the natural environment where olives thrive:

Grove Leaf for vitality and growth

Harvest Light for purity and richness

Sunlit Press for grounding warmth

Ancient Bark for softness and calm

Together, these tones create a palette that is both organic and luxurious.

Packaging Design

The packaging design reflects the rebrand’s core values: minimal, elegant, and honest.

A matte label carries the logo with plenty of negative space, allowing the product to speak through simplicity. Organic textures, muted colors, and refined typography ensure the packaging feels both elevated and rooted in tradition.

​From a little stamp to social media layouts, Organique’s brand system extends into every touchpoint with consistency. Photography leans into Mediterranean warmth and lifestyle scenes — evoking slow rituals, olive harvests, and shared meals. This human-centered approach reinforces the brand’s sensory narrative.

Digital Presence

The visual identity translates seamlessly to digital spaces. A minimal experience highlights the product’s story, origin, and usage with large imagery, spacious typography, and intentional scrolling rhythm. The mobile UI mirrors the tactile quality of the packaging — calm, smooth, and welcoming.

This brand refreshment of Organique reimagines more than a logo — it redefines the brand’s soul. Grounded in nature and elevated through design, the new identity transforms the olive oil into a cultural experience. From grove to bottle, every detail honors purity, care, and craftsmanship.